The short version: Kicksite prices by active student count ($49/month for 0-25 students up to $199/month for 101+), with every feature included at every tier, so the bill scales predictably with how big your school actually is. PushPress has a genuinely free core plan, but the marketing and CRM tools most schools eventually want are a separate $329/month add-on, not a plan upgrade. WellnessLiving’s website leads with an “80% off your first 2 months” promotion; its regular, ongoing price for the two paid tiers is $199 and $349/month, several times higher than the promotional rate shown on the pricing page.
Comparison at a Glance
| PushPress | Kicksite | WellnessLiving | |
|---|---|---|---|
| Entry price | $0/mo (Free tier) | $49/mo (0-25 students) | $199/mo regular (Business tier) |
| Pricing model | Free/Pro/Max tiers, plus paid add-ons | Scales with student count, all features included | Tiered by feature set, heavily promotional pricing |
| Marketing/CRM tools | Separate $329/mo add-on (“Grow”) | Included at every tier | Included from the Business tier up |
| Watch out for | Add-on costs stack fast once you want them | Bill grows as your school grows, regardless of features used | The advertised price is a limited-time promotion, not the ongoing rate |
Pricing confirmed directly on each vendor’s official pricing page (PushPress, Kicksite, WellnessLiving) on 2026-09-12. WellnessLiving’s promotion was advertised as expiring September 18, 2026; regular pricing shown here is what the same page lists as the standard rate.
PushPress — Free to Start, But Watch the Add-Ons
PushPress’s Free plan genuinely has no monthly fee, which makes it a real option for a brand-new or very small school just getting off the ground. The Pro ($159/month) and Max ($229/month) tiers add more operational features as a school grows. Where the pricing gets less straightforward is the add-on lineup: Train (workout tracking) starts at $79/month, and Grow, the marketing and automated-communications system most schools eventually want once they’re past the startup phase, is $329/month on its own. Stacking the core Max plan with Grow runs close to $560/month total, which isn’t obvious from the headline pricing.
Who should NOT buy PushPress expecting the advertised tier price to be the final bill: any school planning to use marketing automation or CRM features, since those live in a separate, expensive add-on rather than being bundled into the core plan tiers.
Kicksite — Priced by Student Count, Not Feature Access
Kicksite takes the opposite approach: all features are included at every tier, and the only thing that changes the price is how many active students the school has, from $49/month at 0-25 students up to $199/month at 101 or more. That structure means a small school never pays for features it can’t use yet, and a growing school knows exactly what triggers the next price increase (enrollment, not a feature it decides to turn on).
Who should NOT buy Kicksite: a large, well-established school with 100+ students that doesn’t need most of the bundled features, since the pricing scales with headcount regardless of which tools actually get used.
WellnessLiving — Read Past the Promotional Price
WellnessLiving’s own pricing page advertises “80% off your subscription for 2 months,” which drops the Business tier to $39/month and BusinessPro to $69/month during the promotional window. The regular, ongoing prices listed on the same page are $199/month and $349/month respectively, roughly five times the promotional rate. That’s not hidden exactly, it’s stated on the same page, but a school signing up during the promotion needs to budget for the regular rate once it ends, not the number that first catches the eye.
Who should NOT buy WellnessLiving based on the promotional price alone: any school comparing monthly costs against PushPress or Kicksite without first checking what the regular, non-promotional rate is for the tier they actually need.
FAQ
Which of these is cheapest for a brand-new, very small school? PushPress, since its Free tier has no monthly cost at all. Kicksite’s cheapest tier is $49/month, and WellnessLiving’s cheapest regular rate is $199/month even though the promotional price is much lower.
Which one includes marketing and CRM tools without an extra fee? Kicksite includes them at every tier. WellnessLiving includes them from the Business tier up. PushPress gates marketing and CRM behind a separate $329/month add-on rather than including it in any core plan.
Does Kicksite’s pricing ever get more expensive than the others? It can, once a school passes 100 active students, where Kicksite’s top tier is $199/month. At that size, it’s worth comparing directly against PushPress’s Max plan ($229/month) plus whichever add-ons the school actually needs.
Is WellnessLiving’s promotional pricing a bait-and-switch? Not exactly, the regular price is listed on the same page as the promotion, so it isn’t hidden. But it’s easy to compare the promotional number against a competitor’s regular price without realizing the comparison isn’t apples to apples.
What if my school isn’t martial arts specifically, more general fitness? All three platforms serve general gyms and fitness studios as well as martial arts schools specifically; nothing here is exclusive to martial arts, so the same pricing structures apply either way. If you’re running one-on-one sessions rather than a studio with enrolled students, our best software for personal trainers guide covers a different set of platforms built around that model instead.
Final Thoughts
None of these three is simply “cheaper” than the others once you look past the first number on the pricing page. PushPress is free until you want the features most schools eventually want. Kicksite is predictable but scales with enrollment regardless of feature use. WellnessLiving’s real price only shows up after the introductory period ends. Match the pricing model to how your school actually operates, not to whichever number is largest on the page.