Is Fitbit Premium Worth It? What's Free vs. Paid (2026)

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How Much Does Fitbit Premium Cost Now?

Google Health Premium, the new name for Fitbit Premium, is $9.99 a month on the Google Store, and $99.99 a year on the annual plan set at the May 2026 rebrand. The Google Store page also now says “The Fitbit app is now the Google Health app,” so if you’re looking for the Fitbit app’s paid tier, this is it.

What Changed in the Rebrand, Specifically

In May 2026, Google folded the Fitbit app and its paid tier into Google Health, renaming Fitbit Premium to Google Health Premium in the process. The monthly price stayed at $9.99, but the annual plan rose from $79.99 to $99.99, a 25% increase that a lot of coverage from before the change doesn’t reflect. If you’re comparing prices across older reviews and Google’s current site, that gap is the rebrand, not a typo. The core question this article answers, what you get for free versus what you’re paying for, didn’t change in the rebrand; the name and the annual price did.

What Works With Zero Subscription

The free tier is more capable than a lot of buyers expect going in. Without paying anything, a Fitbit device tracks heart rate continuously, sleep stages (light, deep, REM), a daily readiness-style score, step and calorie counts, and general activity and health trends over time. Basic exercise tracking and manual nutrition logging also work without Premium. For someone who wants the core numbers, resting heart rate, how much deep sleep they got, whether yesterday’s workout shows up in today’s readiness, the free tier covers that without ever prompting a subscription.

What Premium Actually Adds

Google Health Premium’s current pitch centers on AI-driven coaching (a Gemini-powered coach), adaptive fitness plans that adjust based on your data, deeper sleep insights beyond the basic stage breakdown, and more proactive health recommendations pulled from your ongoing trends. It’s a layer of interpretation and coaching on top of data you’re already collecting for free, not additional sensors or additional raw metrics. Whether that’s worth $9.99 a month depends entirely on whether you want a service telling you what to do with your numbers, or whether you’re comfortable reading the free trends yourself.

The Free Trial Overlaps With the Rebrand

Most new Fitbit devices still ship with a Premium (now Google Health Premium) trial included, commonly ranging from 3 to 12 months depending on the specific model and current promotion. That means a lot of new buyers won’t hit the paywall question for months after purchase, and it’s worth checking your device’s specific trial length rather than assuming, since it varies by model.

Who Should NOT Pay for Premium

If you mainly want the numbers, heart rate, sleep stages, a readiness score, steps, calories, general trends, the free tier already gives you all of it, and paying $9.99 a month for AI coaching on top of data you can already see yourself is spending money on interpretation you may not need. Premium makes more sense for someone who specifically wants a coaching layer telling them what to change, not just what happened.

A Comparison Point: Oura and WHOOP Handle This Differently

Fitbit’s free tier is more generous than Oura’s in some respects and structured completely differently from WHOOP’s. Our Oura Ring without a subscription guide covers a device where the free tier keeps three core scores but drops sleep-stage detail and third-party integrations. Our WHOOP without a subscription guide covers the opposite extreme: no free tier at all, since WHOOP’s membership is the product itself. Fitbit sits closer to Oura’s model (real hardware you own, a genuinely usable free tier, an optional paid layer on top) than to WHOOP’s subscription-only structure.

If even a $9.99-a-month optional coaching layer is something you’d rather not have as a standing temptation on your phone, Garmin’s Connect app ships all of its core metrics free, permanently, with no comparable paid coaching tier pushing you to upgrade. Garmin has since added its own optional layer, Connect+, at $6.99/month; see our Garmin Connect+ guide for what it adds on top of an already-free app.

FAQ

Is Fitbit Premium worth it? Only if you want coaching. Premium adds a Gemini-powered coach, adaptive plans, and deeper sleep insights, but no new sensors or raw metrics. If you mainly want heart rate, sleep stages, steps, and trends, the free tier already covers them.

How much is Fitbit Premium? $9.99 a month or $99.99 a year, under its new name, Google Health Premium.

Is Fitbit Premium still called that, or is it Google Health Premium now? As of May 2026, it’s Google Health Premium. The rebrand folded the Fitbit app into Google Health; the subscription itself is the same service under a new name, at a new annual price.

Did the price actually change, or just the name? Both changed together. The monthly price held at $9.99, but the annual price rose from $79.99 to $99.99 as part of the May 2026 rebrand.

What do I lose if I never subscribe? AI-driven coaching, adaptive fitness plans, deeper sleep insight breakdowns, and proactive recommendations. You keep heart rate, sleep stages, a readiness-style score, activity tracking, and general health trends.

Do all new Fitbit devices include a free trial? Most do, typically 3 to 12 months depending on the specific model and current promotion. Check your specific device’s offer rather than assuming a standard length.

Bottom Line

• If you mainly want the raw numbers: skip the subscription. Heart rate, sleep stages, a readiness score, and activity trends all work on Fitbit’s free tier.
• If you want an AI coaching layer telling you what to change: Google Health Premium adds that for $9.99/month or $99.99/year, current as of the May 2026 rebrand.
• If you’d rather never see a subscription prompt at all: the Garmin Vívosmart 5 covers the same core metrics with no paid tier to opt out of.